Miroslav ShamshaevShamshaevitibaren1431 Kovk, Slovenya
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review to come
We have automatic behavior patterns that can be triggered by a single piece of information, and people can hit those triggers and influence our compliance. This book outlines the key triggers. *the need to reciprocate *the need to be consistent with our past behavior and beliefs *social proof, or the power of what others are doing *we tend to agree to thing more when we like the person *we often obey authority figures against our better judgement *we find opportunities more valuable if they're limited