Wendy Leung Leung itibaren Stewart, SD, USA
was impressed with Rapaille's line of reasoning, mainly, that one’s culture imprints you in a way like Freudian/Jungian imprinting; that things have a unique code to your culture. Example: American culture is adolescent. American codes... alcohol = gun. money = proof and luxury items = military stripes. car = identity. from these codes one can make educated inferences about how people will respond to and treat consumer goods from a “reptilian” or subconscious place. it’s a fascinating way to think about why people respond to things as they do – how do i respond? – and to see cultural relativity not so much as mushy boundaries but as looking past content to the structure. most interesting is that i find i am more American than i thought – or liked – after reading this.
i did not enjoy this book as much as i thought i would have. it all depends on your taste, but this book has very little interest and is mainly a love story with too much pointless words that served no purpose. overstated in my opinion. only part i was remotely interested in was the mid-end, then it got boring again.
I'm reading it again, this time to my boys.