Private Label Strategy: How to Meet the Store Brand Challenge e-kitap

Private Label Strategy: How to Meet the Store Brand Challenge PDF ve diğer formatlarda e-Kitap

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape. Daha az göster

:

Private Label Strategy: How to Meet the Store Brand Challenge e-Kitap PDF olarak ücretsiz

  • Yazar:
  • Yayımcı: Harvard Business Review Press; 1. basım
  • Yayın tarihi:
  • kapak:
  • Dil: İngilizce
  • ISBN-10:
  • ISBN-13:
  • boyutlar: 16.26 x 2.79 x 23.37 cm
  • Ağırlık:
  • Ciltli:
  • Dizi:
  • sınıf:
  • Yaş:
  • Yazar:
  • Fiyat: 646,24 TL

Kitap eleştirileri

Private Label Strategy: How to Meet the Store Brand Challenge

Kitap başlığı

Boyut

bağlantı

Private Label Strategy: How to Meet the Store Brand Challenge okumak itibaren EasyFiles

4.1 mb. indir kitap

Private Label Strategy: How to Meet the Store Brand Challenge indir itibaren OpenShare

5.2 mb. indir ücretsiz

Private Label Strategy: How to Meet the Store Brand Challenge indir itibaren WeUpload

4.8 mb. okumak kitap

Private Label Strategy: How to Meet the Store Brand Challenge indir itibaren LiquidFile

4.3 mb. indir

Private Label Strategy: How to Meet the Store Brand Challenge e-Kitap PDF olarak ücretsiz

Kitap başlığı

Boyut

bağlantı

Private Label Strategy: How to Meet the Store Brand Challenge okumak içinde djvu

3.7 mb. indir DjVu

Private Label Strategy: How to Meet the Store Brand Challenge indir içinde pdf

5.8 mb. indir pdf

Private Label Strategy: How to Meet the Store Brand Challenge indir içinde odf

4.6 mb. indir ODF

Private Label Strategy: How to Meet the Store Brand Challenge indir içinde epub

4.7 mb. indir ePub

İlgili kitaplar