angelaguerrerohtx

"Is social media a waste of time for businesses?" This question gets asked and debated a lot. If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media's business value on the very first page. He begins the book by telling the story of waiting in the check-in line at the trendiest hotel in Las Vegas. Frustrated, he pulled out his BlackBerry and tweeted about the unpleasantness of waiting for an hour. He got a return tweet — from a competitor of that hotel. Dave then writes, "Guess where I ended up staying the next time I went to Las Vegas." He points out that a single tweet resulted in a $600 sale for the competitor. That opening story is an example of the kind of practical insights you will get from Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). As the title indicates, the book is primarily about Facebook, with a healthy dose of Twitter for good measure. There are references, for sure, to other social sites such as LinkedIn. But mostly those are in passing or lumped in at the end. What you'll learn from this book are nuts and bolts about how to harness Facebook and Twitter for marketing purposes, to build a brand and deepen customer loyalty. I liked this book because of the many practical marketing examples and how-tos. The book always starts with strategic objectives -- but doesn't stop there. It tells you what you need to do to accomplish your objectives. Above review excerpted from my original review at Small Business Trends.

2020-08-31 13:30